Working with the amazing Callie Lipkin — we had a 3 day photo shoot with these great energetic students. Then I took the photographs and applied UIC's new branding standards, painted the photos and incorporated the messaging.
None of the students knew what photos I had chosen to use. I imagine they would just see their face go by on a bus or el poster.
Advertising on Pandora.
Advertising on Facebook.
Around the city.
