UIC's business school is a great investment — but many prospects didn't know this. Even fewer knew that the undergraduate program was ranked #1 in Chicago. This message needed to get out!
A digital campaign was created to gain awareness that spanned LinkedIn, Facebook, Pandora, native and programmatic ads.
I created 2 Facebook videos pieced together from still photography, some provided, some taken gorilla style and stock. The first one was targeting the undergraduates…
…the second the graduate students.
Outdoor transit advertising blanketed the city.
A viewbook was created rich with infographics.
Ads in newspapers
The school's new brand image helped achieve the largest enrollment gains of all 13 UIC colleges.
